Amazon Storefront Creation
Amazon gives registered brands the opportunity to create a branded microsite on Amazon’s website. This microsite is called an Amazon Storefront or Brand Store.
This Storefront gives brands an area to showcase their brand story and catalog in a way that is unencumbered by advertising from competitors. These Brand Stores are an excellent place to direct off-site traffic to because they have a robust tracking feature and metrics and can insulate your Product Detail Pages from the low conversion rate of high funnel traffic. Additionally, these Storefronts now include a “Follow” button and a tab for your Posts. This will help you build a loyal following on Amazon that can be remarketed to.
High volume Brand Storefronts are also now appearing directly in search results on Google.
Amazon gives brands a lot of flexibility with the design of these Brand Stores. The content is generally mobile-friendly and you can include video, large format graphics, hot-spots and add-to-cart shopping functionality. In short, you can design your custom ecommerce presence in a way that best suits your goals and brand presence.
Brand Stores created by Lean Edge Marketing
Looking for Help to Create Your Brand Store?
The Team at Lean Edge Marketing can build Brand Stores for companies that either don’t have the capacity, experience or skillset required to do so for themselves.
We have an experienced team of professional Graphic Designers and Copywriters that know Amazon. We can work with you to create an Amazon Storefront that meets your strategic goals and creates a visually stunning microsite for your Brand and Catalog.