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As Lean Edge Marketing continues to coach sellers on Amazon’s newest developments, we’ve seen a massive shift in the marketplace over the last decade.

Sponsored ads are a sneaky yet aggressive addition to this mega e-commerce platform. In 2023, advertised brands and products have overtaken top organically ranked products and been heavily scattered throughout the search results page (SERPs).

In this “How To Article” Lean Edge Marketing will discuss how to prepare on Amazon for an upcoming appearance on Shark Tank or Oprah’s Favorite Things.

Social media has come to Amazon, and Lean Edge is here to give you the scoop. Amazon, the mega e-commerce marketplace, has established a free advertising tool for sellers (yes, you read that right…FREE!) that’s as easy to use as Facebook or Instagram. It’s called Amazon Posts.

There is a struggle being waged between big national / multinational brands and Amazon. Many big brands are interested in selling their own products on Amazon’s Third Party Marketplace (3P). Amazon does not want this to happen.

Much like the famous and revered “Amazon Flywheel” that was sketched out on a napkin by Jeff Bezos, each product listing on Amazon, referred to as an ASIN (Amazon Standard Identification Number) has its own flywheel, largely determined by the Amazon A9 Search Algorithm. In order to be successful on Amazon you must get your product’s flywheel spinning.

Discover the best brand storefronts on Amazon. From small companies to the biggest brands these companies got it right.

On certain category pages, Amazon features a sampling of brand logos under a “Shop by Brand” title. What drives the brands selected?

Amazon shoppers are more ready to convert than your typical website visitor. Because of this, Amazon Advertising can be a better use for your digital advertising dollars.

Understanding Amazon Inventory Management is critical to the success of your FBA business. Learn the basics of the practices, tools and reports you’ll need to run your business with healthy inventory levels.

Explore 20 of what we consider the best uses of A+ / Enhanced Brand Content on Amazon today.